Email Marketing Self-Assessment

Email Data

Email creates a tremendous opportunity to gather data and insight into customer behavior before, during, and after the click.

Please indicate your level of agreement or disagreement with each of the five statements.

1

We can easily access and manage our email marketing database.

2

We can easily bring in various data sources, such as purchase info, CRM data, 3rd party data, etc.

3

We have the ability to enhance our customer email marketing data over time, enriching insights.

4

We can test, target and segment different areas of our customer base in real-time for email campaigns.

5

We can easily manage, measure, and impact click, open, deliverability, and bounce rates.

You must answer all the questions to continue.